![]() ![]() It is already delivering results, producing media plans that are on average 30% more effective for clients and in pitches, helping us reach the ranking of most successful media agency in the COMvergence new business barometer for Q1-Q3 2020.” Pre-loaded with strong data sources and packed with AI, Maximize produces media plans at incredible speed and has the brainpower to create market-beating growth plans for our clients. Toby Jenner, Global CEO of Wavemaker, explains further: “Maximize addresses one of the industry’s longest standing frustrations – that all media plans look the same. The result is planning at a granular customer level, with the power to simultaneously explore multiple audiences across many attributes and assess the best media partners to create an optimised campaign across channels and market, in record time.ĭriven by AI and machine learning, Maximize ingests and analyses data from global and local sources including client 1st party data, GroupM’s LivePanel and Wavemaker’s own Momentum data, and is part of Wavemaker’s global Provocative Planning system, a modular system that fuses machine learning and human intelligence to get the best from both. Maximize allows planners to deliver on the industry-wide vision of planning against individuals rather than audience segments. Increasing audience fragmentation is adding complexity and time to the media planning process for both the client and the agency. ![]() ![]() LONDON, UK – Wavemaker has completed the global roll out of a new AI-powered media planning platform, Maximize, that allows planners to create media plans that reach multiple audiences and optimise media investments in just a matter of minutes. ![]()
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